Simply put, Microsoft Teams is the most popular option out there for collaboration. Catering to both business and education, Its rise from 44M monthly active users in 2020 to over 320M today is nothing short of meteoric and it continues to provide each of those users with a real-time collaborative tool for chat, video, file sharing and app sharing. But you probably already knew just how Microsoft Teams was overall.
What is less well known however is that Microsoft Teams is also a powerful tool for enabling external communications. On this point, enterprises are realizing the ever-increasing list of benefits for using Microsoft Teams Phone as a voice solution and are approaching their voice and IT Providers for answers.
Analysts are confident that the number of PSTN enabled Teams users will grow to 50 million in the next few years, and with the bulk of those going through Microsoft Calling partners, there is plenty of opportunity for you to use the rise of Microsoft Teams Phone to your advantage - With Teams Phone you can not only evolve your existing proposition but also unlock brand new sets of customers and incorporate new IT targets that were previously unreachable.
But it's tricky to know how to unlock this opportunity without the required knowledge. And that's why we're here - to help you understand how you can not only create a solution that builds on the success of Microsoft Teams but also how to plug that solution directly into your customers' existing phone systems.
Now, there are a few ways to do this, with the other options being Microsoft Calling Plans and Microsoft Operator Connect, but today we're going to be focusing on the one method that is purposely designed to have a minimal impact on existing hardware.
There's a pretty straightforward answer here - Yes, you can integrate a wide range of existing telephone systems into Microsoft Teams with a method called Direct Routing. Direct Routing enables users to make and receive phone calls to and from landlines and mobiles via the public switched telephone network (PSTN) using Teams.
Not only is Direct Routing compatible with virtually all phone systems (including both cloud-based and on premise setups), it's also not specific to a certain phone type and you can even deploy a Direct Routing as a Service (DRaaS) option with minimal investment, resource and risk. By offering a Direct Routing as a Service (DRaaS) option you can even provide a rolling contract with no need to install any on-premise equipment
For businesses, there are a number of advantages that come with using Direct Routing to enable voice as a Direct Routing solution allows enterprises to optimize their existing setup whilst making the most of collaborative working in Microsoft Teams. On top of this:
Direct Routing presents an opportunity for Providers to grow relationships, to grow revenue, and to increase deal sizes, and here's how:
Direct Routing is just the name for the bundle of tech that make a connection between Microsoft Teams and an existing phone system possible, so it is technically doable for you to build it yourself. With this being said, creating a Direct Routing solution from scratch takes massive amounts of expertise, time and resource and there are a good many pitfalls that can occur during setup, not to mention that to have a successful Direct Routing solution you have to also develop your relationship with Microsoft themselves. The best way of avoiding these pitfalls and to ultimately get the best results in the fraction of the time, with a fraction of the effort and investment is to deploy a Direct Routing as a Service (DRaaS) solution with the help of Call2Teams, which bridges the gap between Teams users and virtually any UC, PBX or SIP Trunk.
If you're looking to learn more about exactly how you can leverage Direct Routing and the success of Microsoft Teams, get in touch today.
